Gain deep insights into SERP trends with Wope's historical SERP analysis.
Wope allows you to look back in time and see how different SERP features have evolved over time for a given keyword.
Some examples of the features you can analyze historically include:
📰 Featured snippets - When did they first appear? How has the content format changed?
📷 Image search results - Are more/less image results showing compared to past years?
🛒 Product listings - How frequently are product carousels and listings appearing now versus previously?
🎬 Video search results - Is YouTube becoming more/less prominent?
By assessing feature changes historically, you can identify the impact on your own listings. Spot negative trends reducing your visibility. Find positive shifts you can leverage.
For instance, you may notice an uptick in featured snippets and video results for your keywords. This indicates an opportunity to create snippet-optimized and video content to capitalize on those trends.
Conversely, if image search has declined over time, you could shift your focus toward creating content for other high-value SERP features instead.
With Wope's historical vantage point, you gain actionable insights to anticipate SERP changes and continuously evolve your optimization approach. You can look back to effectively plan ahead.