Understand the seasonal trends of keywords with Wope's Volume by Seasons feature.
Search behavior fluctuates based on seasons, holidays, and real-world events. Identifying seasonal patterns allows you to plan targeted content.
The Volume by Seasons view provides insight into each keyword's historical seasonality.
You can clearly spot high and low cycles, such as:
❄️ Winter peaks for ski keywords
🌞 Summer rises for swimwear terms
The data reveals optimal timing for seasonal content. If "summer activities" surge from May-August, you can align content creation and promotion accordingly.
Becoming an expert on seasonality also enables creating evergreen content to counteract dips. For example, winter content can help offset summertime declines.
With Wope's seasonal intelligence, you can develop an editorial calendar that captures peaks while minimizing the valleys. Target the right topics at the right times to maximize impact.