Market > Position Distribution
Position Distribution: Benchmarking Your Search Performance
The Position Distribution screen within the Rank Tracker's Market category provides a comprehensive overview of your website's search performance compared to your selected competitors. By analyzing the average number of keywords ranking in various position ranges, you can benchmark your success and identify areas for improvement.
Understanding the Position Distribution Graph
The Position Distribution graph offers a visual representation of how your website and your competitors stack up in terms of keyword rankings. The graph displays the average number of keywords each domain ranks for within the selected position range (e.g., Top 5, Top 10, Top 20, Top 50, Top 100).
Customizing the Position Range
To gain a more targeted understanding of your search performance, you can customize the position range displayed in the graph. The available options are:
- Top 5: Shows the average number of keywords ranked in positions 1-5.
- Top 10: Displays the average number of keywords ranked in positions 1-10.
- Top 20: Presents the average number of keywords ranked in positions 1-20.
- Top 50: Shows the average number of keywords ranked in positions 1-50.
- Top 100: Displays the average number of keywords ranked in positions 1-100.
By selecting the appropriate range, you can focus on the most relevant and competitive positions for your industry or target keywords.
Analyzing the Position Distribution Table
Below the graph, you'll find a detailed table that breaks down the search performance metrics for your website and your competitors. The table includes the following metrics:
- Domain: The website domain being analyzed.
- Position: The average ranking position for the keywords tracked.
- Visual Rank: The average visual ranking position, taking into account SERP features and other elements that may push organic results down the page.
- Pixel Rank: The average pixel ranking position, which considers the actual pixel location of the ranking results on the SERP.
- Visibility: The estimated visibility score for the domain, based on the rankings and search volumes of the tracked keywords.
- Traffic: The estimated organic traffic generated by the tracked keywords.
- Ads Value: The estimated value of the organic traffic, based on the equivalent cost of achieving the same traffic through paid advertising.
- Keyword Count: The number of keywords tracked for the domain.
- In Top 3: The percentage of tracked keywords ranking in positions 1-3.
- In Top 5: The percentage of tracked keywords ranking in positions 1-5.
- In Top 10: The percentage of tracked keywords ranking in positions 1-10.
By examining these metrics, you can gain valuable insights into your search performance and identify areas where you outperform or lag behind your competitors.
Leveraging Position Distribution Insights
The Position Distribution screen empowers you to:
- Benchmark your success: Compare your keyword rankings to your competitors to understand your relative search performance and market position.
- Identify improvement opportunities: Spot position ranges where you have a lower percentage of keywords ranking compared to your competitors, and prioritize optimization efforts for those keywords.
- Track progress over time: Monitor changes in your position distribution to assess the impact of your SEO strategies and track your progress in achieving higher rankings.
- Estimate traffic and value: Use the Traffic and Ads Value metrics to quantify the potential organic traffic and monetary value associated with your keyword rankings, helping you prioritize your SEO efforts.
- Identify top performers: Recognize competitors who consistently rank well across various position ranges, and analyze their strategies to inform your own approach.
By regularly analyzing the Position Distribution data and combining it with insights from other sections of the Rank Tracker, you can make data-driven decisions to improve your search performance, outrank your competitors, and capture a larger share of valuable organic traffic.