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Rank Tracker

Performance > Volume Trends

The Volume Trends screen within the Rank Tracker provides valuable insights into the search volume patterns and seasonality of your tracked keywords. By analyzing these trends, you can make informed decisions about content planning, promotional strategies, and resource allocation to capitalize on high-demand periods and optimize your SEO efforts accordingly.

The Volume Trends table presents a comprehensive view of the search volume data for your keywords over a 12-month period. Each row represents a keyword, and the columns display various metrics related to search volume and keyword performance. Let's explore these metrics in detail:

  • Keyword: The specific keyword phrase being tracked.
  • Volume (current): The search volume for the keyword in the current month.
  • Trend: A visual representation of the search volume trend over the past 12 months, allowing you to quickly identify patterns and seasonality.
  • Volume: The average monthly search volume for the keyword over the selected period.
  • Volume (by Month): The search volume for the keyword broken down by individual months, enabling you to see month-to-month fluctuations and identify peak periods.
  • Best: The month with the highest search volume for the keyword, indicating the peak demand period.
Note: You can customize the columns displayed in the table using the View Options button, which allows you to show or hide additional metrics such as Position, Pixel Rank, Ads Value, and more.

The Volume Trends screen empowers you to gain valuable insights into the search demand and seasonality of your keywords. Here are some ways to leverage this information:

  1. Identify seasonal patterns: Look for recurring spikes or dips in the search volume across multiple months. This can help you identify seasonal trends and plan your content and promotional strategies accordingly. For example, if a keyword consistently peaks during the summer months, you can prioritize creating and promoting relevant content during that period.
  2. Spot growing or declining keywords: Analyze the year-over-year search volume trends to identify keywords that are gaining or losing popularity. If a keyword shows a consistent upward trend, it may represent a growing opportunity for your business. Conversely, declining search volumes may indicate a need to pivot your content strategy or explore alternative keywords.
  3. Optimize content planning: Use the search volume data to inform your content calendar and prioritize topics. Focus on creating content that aligns with high-volume keywords and schedule your publishing and promotional efforts to coincide with peak demand periods.
  4. Allocate resources effectively: Understand the relative importance of keywords based on their search volume and allocate your SEO resources accordingly. Prioritize optimizing pages and creating content for high-volume keywords that have the potential to drive significant traffic to your website.
  5. Benchmark against competitors: Compare the search volume trends of your keywords against those of your competitors. Identify opportunities to target keywords with high demand that your competitors may be overlooking, or focus on strengthening your presence for keywords where you have a competitive advantage.

Best Practices and Tips

To make the most of the Volume Trends screen, consider the following best practices:

  • Regularly review the search volume trends to stay updated on changing demand patterns and identify new opportunities.
  • Use the Year-over-Year (YoY) view to analyze long-term trends and make strategic decisions about your keyword targeting and content strategy.
  • Customize the columns using the View Options to include metrics that provide additional context, such as ranking positions or Ads Value, to prioritize keywords based on multiple factors.